ARTWORK BY SHAWNA X

Partner Rooms: Toronto

Below are some of the spaces you’ll see at 29Rooms. Stay tuned for updates on collaborations with new artists and partners as we get closer to your city.
Partner Rooms: NYC
Partner Rooms: NYC
Rooms At All Tour Stops
Rooms At All Tour Stops
Partner Rooms Featured In: Chicago, Dallas, Atlanta, & DC
Partner Rooms Featured In: Chicago, Dallas, Atlanta, & DC

Designed to Command Attention In Partnership With COVERGIRL

Step inside this larger-than-life lash playground, where big, bold, uninhibited lashes go hand-in-hand with big, bold, uninhibited personalities. Inspired by the new COVERGIRL Exhibitionist Uncensored Mascara, we invite you to uncensor yourself and embrace your inner exhibitionist.

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FLIP IT FITNESS In Partnership With Reebok Canada

Get ready to Sport the Unexpected with Reebok Canada and venture into a world where breaking convention and shifting the everyday is the new normal. Flip It Fitness brings you a throwback step class with a twist. Here we celebrate the unapologetic risk-takers who make bold moves and shape culture, whether they’re heading to the gym or hitting the streets. We invite you to step inside and channel your inner game changer.

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SENSORIUM In Partnership With Stella Artois

In this evolution of the iconic multi-sensory Stella Artois Sensorium, Stella Artois and Refinery29 will reimagine the concept of the immersive dining experience to not only activate the five senses, but also to explore the less tangible 6th sense – the sensation of déjà vu. As guests are guided through Sensorium at 29Rooms, we will elevate seemingly familiar and experienced dining occasions, evolving them into unexpected culinary moments through a mysterious journey never before seen at 29Rooms.

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SHOPPERS’ SHOP CLASS In Partnership With Shoppers Drug Mart

Creating a beauty tool kit is essential for any beauty lover, and Shoppers’ Drug Mart has the expertise to help you put your best face forward. Shoppers’ Shop Class invites you to step inside, pick up a drill, and build your beauty tool kit. Get ready to claim your power through top beauty tools and expert beauty advice. Whether you opt for a fresh face or full beat, Shoppers’ is here to help you feel beautiful, brilliant, and brave.

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What Can’t Milk Do? In Partnership With Dairy Farmers of Ontario

Of course it’s delicious in a cold glass and is chock full of protein and nutrients… but how well do you really know everyone’s favourite beverage? Did you know it makes banana bread, chia pudding, and omelettes extra tasty? Or that it smooths skin, neutralizes spicy food and powers athletes through 24-hour tough mudders?

This delicious, versatile superfood can do so much, maybe the easier question is: What can’t milk do? We invite you inside the carton to find out.

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THE ART PARK

Five artists from around the country have been invited to transform our geometric playground into a canvas for creativity. The Art Park explores new ways of showcasing art and creating space at 29Rooms through playful composition and discovery.

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Now Casting: Female Storytellers

In 2017, only 8% of top 100 films were directed by women. Refinery29 is dedicated to change that. Shatterbox is an award-winning short-film series dedicated to spotlighting the voices of female filmmakers, and providing emerging and established talent the support and opportunity to realize their vision and reach new audiences through storytelling. Born as a rallying cry to counteract staggering industry statistics, the series champions gender parity storytelling in Hollywood, both on and off the screen.

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THE TRAVELING BILLBOARD

As an iconic silhouette of the urban landscape, our traveling billboard is more than just a striking beacon to welcome you to 29Rooms, it is a canvas for highlighting talent from each local community across the Expand Your Reality Tour. At each stop along the 29Rooms 2019 Tour, guests will be welcomed by a massive billboard treated with a mural by a locally-based artist.

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In Collaboration With:
O.J. Hays
Chicago
Sarah Emerson
Atlanta, Los Angeles, New York
Hatecopy
Toronto, New York

A LONG LINE OF QUEENDOM

When Black assemblies are seen as threats, Black voices heard as noise, and Black culture something to be co-opted, here marks a space of tribute. Powerful and soft, queenly and human, an individual and a community; there are a spectrum of truths that make up Black women’s experience. Brought to life by Refinery29’s dedicated platform for Black millennial women, Unbothered, we invite you to “say her name” or take your place within a long legacy of Black excellence, beauty and achievement.

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DANCE BREAK

We’re throwing a dance party and everyone is invited. Behind these doors, you’ll encounter the soundtrack to your city and characters that will inspire you to make room, make moves and release. We just need your energy to kick things off, so get in there and start moving...This is your dance break!

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THE VALUES STAND

#RightsForAll

Are headlines and news notifications getting you down? Well, cheer up, because the ACLU is inviting you to join the fight for civil rights and civil liberties in Congress, in the courts, and in your community. Together, we can shift the story and make a change by taking action.

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DREAM DOORWAYS

“Every day is an opportunity to be a better version of yourself than yesterday. Every day is a chance to make a change/ i want you to know that you are special. And your life has a purpose. If anyone ever told you that you needed to be “realistic” about the goals you set for yourself, or for the world...just take a look around. Remember, only you define your reality”

Throughout history, the interpretation of dreams has been studied far and wide. Ancients believed that dreams were prophetic messages from the Gods. Some believe they are merely a doorway to our true thoughts and unconscious. In this surreal installation, guests are invited to fall down the rabbit hole to an alternate universe where nothing is what it seems.

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NO FILTER

When used in the right way, light can be a paintbrush that transforms any environment. Venture beyond the camera lens to experience two creative lighting methods that manipulate light, color, and shadow to instantly shift your perception and allow you to see yourself—and your surroundings—in a new light.

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YOU ARE MAGIC

“Everyday magic for the modern mystic”

Our spirit is the essence of who we are. Magic is everywhere and it is available to all of us. Explore this enchanted crystal cave where The Hoodwitch will guide guests to awaken the deepest part of themselves and tap into their own inner magic. Because now more than ever, the universe needs your beacon of light, so have no fear in shining bright.

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A CONVERSATION WITH YOUR INNER CHILD

In everyone, there lies our inner child. In a time of uncertainty, the world around us can extinguish our inner child’s flame, and it has never been so important to listen to our inner child and look at the world again with new eyes. In this interactive installation, Carlota Guerrero invites guests to write a message to their inner child and reconnect again.

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BLIND DATE WITH DESTINY

It is believed we hold the secrets to our deepest selves right in the palm of our hands, we just have to learn how to unravel them. Taking a page from the ancient art of Palmistry, you'll embark on a cosmic journey to unpack the mysteries of your fortune by surrendering control and putting your destiny in a stranger's hands.

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29 QUESTIONS

From the beginning of time, humans have gathered around fires and told stories to one another. Yet our increasingly technological world can sometimes keep us from truly connecting. In this room, guests are invited to step outside of their comfort zone, pull up a chair, and connect with a stranger. Try our social experiment and tap into the joy of shared humanity.

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TEEN BEDROOM

Remember those formative years when you were a teenager and just how sacred your bedroom was? It was that dreamy place you could always count on, where you could event remove yourself from the world and get lost in your own thoughts and reflection. Uzumaki Cepeda invites you to enter a time warp and revisit your teenage years, from looking through the closet, to playing Nintendo, this is a safe space for everyone.

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MAKE YOUR MARK

When is the last time you picked up a paintbrush or put pencil to paper to capture what you see in front of you? Art is not just a final product meant to be seen; the beauty is as much in the process as it is in the product. Here, creativity comes to life as you work live in the space; creating, improvising and unleashing. Enter this studio bravely, ready to express yourself and make your mark. 

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MERCH

Hats, Shirts, Sweatshirts - Oh My! Stop by the official @29Rooms merch area to purchase the exclusive gear!

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Cocktails & Snacks

Sip Sip Hooray! We have food & beverages available at all #29Rooms sessions.

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